Recession-Proof Your Revenues And Amp Up Your Profit Potential With A Ridiculously Simple, Quick To Create Credibility-Boosting Information Product

Sounds corny and slightly hypey, I know - I know. But, I love it because it's true! Information products can be the life-saver your business needs right now. The fact is many people are not in the position to invest large sums of money on new services, especially if they are high-priced.

Right now, people with information products are doing far better (and making more money) than those who don't have them.

Get new clients and build a rock solid financial foundation for your future. 

Think about it... information products are a great way for someone to "test-drive" what you offer. It's much easier to sell a $29, $59 or $79 product than higher priced services, especially with new clients. Information products perfectly boost short-term cash flow. And, they are the long-term solution to financial stability because they:

  • Get you new clients today.
  • Develop an affordable, yet ongoing relationship opportunity.
  • Monetize an ongoing stream of income forever.

Win New Clients And Popularity Points With Simple And Doable "Lead Generating" Info Products  

Tip Sheets
Special Reports
Ebooks
Email Mini Courses
Downloadable Audio and Video Products
And More!
 
In 6 weeks you will:
  • Create a lead generating product that builds credibility.
  • Set yourself apart from the masses.
  • Attract new, inspired clients.
What's an information product going to do for your business?

Make you popular? Yeah, pretty much. Isn't that the point?

Look, your financial future is largely dependent on your ability to get and retain new clients. We both know getting new clients isn't really just about being popular. It's about getting noticed and then truly becoming your client's go-to person and most trusted advisor.

People need to know who you are and how you can be of service. Look at what your colleagues in the top of your field are doing. They are the go-to person.... and they offer bite-sized information products that make it easy for new clients to know and work with them. I bet that's how you got to know them in the first place.

Are your peers coming to you for advice? Are you the go-to person?

Grow your business like the pros do.  
 

Info Products Are The Easiest Way To Strut Your Stuff
And Generate A Buzz

You want more clients, but you’re not convinced of this whole info product thing. Want to know how I know? You’re still thinking about it. If you don’t have an info product to offer, there can only be one of two reasons. Either you don’t really believe it's going to get you new clients or you think it’s too tough and you don't have time.

Let the facts speak for themselves. My business soared for two reasons: One, I have information products. (Big surprise.) Two, I stand in integrity. I make promises. I keep them and then I fulfill them.

Don't take my word for it; the proof is in the pudding. Take a look at our relationship. When we first met, we didn't go from 0 to 60 in 4.2 seconds. We courted, flirted and got to know each other.

Maybe you heard nice things about me from someone you trust. Maybe it was love at first listen on a free Think Big call. Or, perhaps you read one of my blog posts, articles, special reports, mini-courses, ebooks, or free chapters from one of my books. The point is, I gave you quick, easy to grab, bite-sized pieces of my work and you experienced first hand how I could help you

Sure, you could say, "Well, Michael, easy for you to say, you're already a New York Times Best-Selling author. Of course, I found you. You've been on every TV network, have a newsletter subscriber base of 50,000 and people are clamoring to share lunch with you." Yes, that's all true. But, I didn't start out with a booked solid business. I started out exactly where you are. But, you want to know the big difference? I created lead generating info products early in my career. And, that's why I am where I am today.

That's it. That’s my secret. The products I created are what initially earned me ongoing clients, built my subscriber list and ultimately turned into big books, keynote speeches and coaching courses.

I got popular after I created information products. You will too! After all that is how we met, isn't it?

Flirt With The Idea Of Meeting Bright New Clients Through Your Very Own Information Product 

 
You need a warm-them-up, let them get to know you, meet-and-greet info product. What a coweinkidink! I've been teaching the quickest, fastest no-nonsense, get-it-done now info product course that gives you everything you need to produce your very own "easy-peasy" information product, and then some.

What are you doing today to meet and court new clients?

Can you make these short and sweet, let them get to know you kind of info product offers?

The Only Information Product Generation System Featuring The "Overwhelm-Free Zone"

Think you can’t do it, or won’t? That it’s too tough? The time has come...

Sit back, relax and let the info product fairy swish her magic wand and deliver your finished product.

Wait, you mean that's not how it works??? Well then, let's do this thing right. Simple. Straightforward. Info product nirvana without a shred of stress or overwhelm.

What makes me so certain you'll create a remarkable info product?

For years, I co-led a 12-week course helping solo-professionals create their very own signature product with my good friend and business partner, Mitch Meyerson. It was widely considered the #1 course on the subject and the most effective. Thousands of professionals successfully created products and went on to meet new clients and grow their businesses. As good as the course was, I wanted to do something different for you. 

Look, you have talent. You have amazing ideas. But, you get overwhelmed. Everybody does. I do too. So, what we need is an environment free of overwhelm. A course that not only shows you step-by-step how to create a product but inspires you along the way. That's exactly what this program does.

It is the simplest solution to creating information products that will help you get more clients.

You will succeed. This program will not let you fail. We are going to take what you know and transform it into information products. Simple ones. Easy ones. Lead generating ones. You will...

  • Know exactly (and immediately, in the first week) what product you want to create and have the plan to make it happen.
  • Get all the guidance, structure and step-by-step how-tos to create your own remarkable product.
  • Complete your product in an inspired, move-it-forward environment full of vibrant entrepreneurs.

Produce your product (and maybe even more) in just a few weeks.

In 6 Weeks Create An Info Product That Starts The Sales Cycle, Stabilizes Revenue And Gets You New Clients

Week 1 - Planning and Managing an Effective Project

a) Defining and Designing Your Sales Cycle
b) Identifying the Vitally Important 6 Keys To Creating Connection
c) Choosing Your Product and Defining Success
d) Creating Your Simple, Get-It-Done Project Plan

Week 2 - Setting Yourself Up for Success

a) Identifying and Articulating Your #1 Product Promise
b) Positioning Yourself and Your Product in the Marketplace
c) Writing an Organized, Easy to Understand Table of Contents
d) Creating an Attention Grabbing, Make-em-take-notice Headline

Week 3 - Creating Compelling Content

a) Enhancing and Maintaining Creativity in Business (and your product)
b) Producing Your Content with Clear, Convincing Character
c) Making Your Point with Ease and Effectiveness
d) Peer Review--1st Draft Checklists

Week 4 - Releasing Your Product

a) Creating a Sales Page for Your New Product
b) Delivering Your Product to the Masses
c) Applying the Consumption Theory to Your Product Follow-Up
d) Peer Review--2nd Draft Checklists

Week 5 - Promoting Your Product

a) Producing Your Product Promotion Plan
b) Finding Collaborators With Whom to Produce and Perform
c) Multiplying Your Results by Marketing with Partners
d) Peer Review--3rd Draft Checklists

Week 6 - Take it To the Next Level

a) Leveraging Your Product Into Many More
b) Planning Your Next 3 Products
c) Becoming a Serial Info-Preneur
d) Measuring Success So You Can Have More

* Please note that I may change the content while working with you if I find that a change will serve you better.

The idea is straightforward enough. Information products:

  • Get you known.
  • Usher in new clients.
  • Increase your income.
  • Expand your sales cycle.
  • Build your brand.
  • Allow you start playing on a bigger field.
  • Help you think bigger about who you are and what you offer the world.
  • And yes, make you popular!

Creating an information product is not rocket science. It's simply a matter of productizing what you know and getting it done. It's a commitment to yourself and your business. It comes with the drive and desire to take your business out into the world... in a big way.

But understand... this is not the place to write your big book or the proposal for your first book. That's a different course altogether. Now, if you have been in business for a while, have a stable of clients and are considered a leader amongst your peers, you might be ready to write the book. BUT... If you don't have lead generating products or a steady stream of clients, don't write the book, not yet. First, let me help you create simple info products that get you booked solid.

This is NOT about conquering a huge project

 
Booked Solid Info Products is not about mastering new technology or spending long hours mulling over marketing tricks. Successful information product gurus aren't smarter or more clever than you. They aren't better organized or more accomplished. Actually check that, they may be better organized and they are definitely more accomplished... because they have lead generating info products.
 
Success comes when you see opportunities and make commitments.
 
So, here's the opportunity.
 
Booked Solid Info Products gives you all the energy and accountability you need to follow through without a sliver of fear or overwhelm. Six simple and sassy weeks later, you walk away with your very own information product in hand.
 

One Simple Step After Another Launches A New Way For Clients To Know, Love And Hire You

 

Ready to meet a new world of inspired clients?

Right on! Focus in on what info products can do for your business. Now, imagine leveraging that idea into a free-flowing path of products. One after another, each piece of content gaining momentum. Attracting bigger and better clients. They call you to learn more. Then, hire you to serve them. The first one unleashes the magic. After that, re-purpose the same content into 3, 5, or 15 different information products.

How many more client opportunities are you going to let slip away?

Have no regrets. Do not look back. Here is the course schedule. Add it to your calendar right now! If you miss a call, no big deal, it's recorded and placed in the learning environment. You can download it, stream it or play it on your mobile device.

Weekly Interactive Tele-Seminars with Michael
All calls are 3:00pm-4:30pm ET (of course they're recorded)

Wednesday, October 14, 2009                      
Wednesday, October 21, 2009
Wednesday, October 28, 2009
Wednesday, November 4, 2009
Break Week – Get into the groove and pull your product information knowledge together.

Wednesday, November 18, 2009                     
Wednesday, November 25, 2009
I have an added bonus for you that will help you get your work done faster and better and make it more fun!

In addition to the 90-minute tele-seminars with me each week, you also have access to three 60-minute weekly work sessions facilitated by a Book Yourself Solid Certified Coach.

These work sessions are designed to help you absorb the learning... and most importantly... get your work done.

So, in addition to the 9 hours of high-level coaching you get from me you also have 18 hours of small group work sessions.

You'll pick from 3 different work sessions scheduled on different days and times of the week. (Attend one or all of the sessions. It's up to you! This way there is no excuse! You can always make a work session.) Times will be announced at the start of the program.

This work-session group is made up of like-minded small business professionals from across the globe. They become accountability partners and friends who support, inspire, motivate, hold you accountable and keep you focused. Then, jump for joy when you succeed!

Wake Up 6 Weeks From Now With A Winning Product Smiling Back At You On Your Desktop Or On The Internet

Enjoy the feeling of pride and accomplishment - that you got done exactly what you've been meaning and wanting to. It's so super simple.

Get resources, materials and group connections as you roll...

  • 9 hours of weekly intensive tele-conferences with me (Michael Port) on all the content-rich topics to walk you step-by-step through how to conceive of, produce and promote your simple info product.
  • 6 comprehensive learning guides and facilitation assignments that walk you step-by-step through the course ensuring you stay focused and results-oriented every step of the way.
  • 18 hours of weekly collaborative and connected 1 hour small group team calls with an experienced Book Yourself Solid Certified Coach to reinforce your learning and keep you on track to clinch your success.

While life offers no guarantees, I actually do. Because I know what you are capable of. I guarantee that I'll show you exactly how to create a simple info-product in 6 weeks or less.

The pieces are starting to fall into place.

You simply cannot fail. This is totally doable. Creating your product is 100% possible.

Don't let new clients trip over the potholes of not knowing and ultimately hiring you. Get it done once and for all and get it done now.

Pave the way for new clients and a dreamier business adventure.

Right now you can...
 

1 Payment of $749 or...


4 Monthly Payments of $187

Within just a few weeks your info product will be done and it'll start to help you make your name and book clients. Just a few weeks later you'll be making more money because of your info product than you paid for the course. 

 

4 Monthly Payments of $187

By enrolling or applying, you acknowledge and understand that your order will be processed promptly. That you're committed to spending time learning my techniques to create a remarkable information product so that you can make your business dreams come true.

Payments, once received or charged, are final and non-refundable. You also agree to commit fully to the course and to make all four of your payments. My goal is to serve you to the best of my ability and help you gain measurable results. Studies suggest, and my experience demonstrates, that unconditional refunds for high-level coaching programs reduce the overall success rates of the participants because it lowers the level of accountability. We're coming together to increase accountability. In fact, just a few weeks from now, you'll be amazed when you look back at what you've accomplished. You'll feel a true sense of pride and accomplishment.

Create A Self-Sustaining, Client-Making,
Income-Generating Platform

Watch new windows of opportunity and revenue open up as you commit to create your own product. Show off your expertise and give prospective clients more reasons to do business with you. Creating a simple product means passive revenue and bigger projects down the road.

Finally, a simple way to connect with clients again and again. Feel fantastic about how you closed out '09 and make way for new clients to find you, know you, love you and ultimately hire you.


4 Monthly Payments of $187

Think big about who you are and what you offer the world.

With love and support,

Michael Port
New York Times Bestselling author of...
Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto

P.S. - It's now your turn to make the decision to take that first step. I will support you all the way, and show you and teach you what you need to know in order for you to create an information product for money, image and success.


4 Monthly Payments of $187